Of course there are many other brands and many other movies/TV shows/music videos/publications where Apple, Dell, Lenovo, Microsoft, Samsung, HP, Polycom, Avaya, Ray-Ban, Oakley, FedEx, Mercedes, Mini, Ford, Dodge, Cadillac, VW, Harley Davidson, Fiji Water, Coke, Pepsi, McDonalds, Burger King, Starbucks and many more regularly pay handsomely to share screen time.īrand placement – also called embedded marketing or advertaiment - will only become greater as it is such a credible outlet. It also had more than past Marvel movies such as GUARDIANS OF THE GALAXY (2014), THOR (2011), IRON MAN 3 (2013), IRON MAN (2008) and MARVEL’S THE AVENGERS (2012).
BBK Group owns OPPO and VIVO and globally these relatively new and unknown brands have shocked the smartphone world by becoming number four and five by market share of units shipped.Īccording to Concave Brand Tracking, Captain America – Civil War had 18% more Brand visibility than its 2014 predecessor CAPTAIN AMERICA: THE WINTER SOLDIER.
VIVO’s X5Pro also made a guest appearance in The Martian last year.
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